Ad is from the Dec 1927 issue of St Nicholas magazine..
Click on the photo for a larger view..
Below is some of the text from the ad…
“My Dad wants you to read this story of how he happened to make my very first all-steel plaything—a shiny red and black truck built just like the big ones that haul things around town. My, but we had lots of fun with that. But there were so many boys in our neighborhood one truck wasn’t enough. So Dad built another—only the second one had a dump body. Then the real fun began.
“We all wanted to play with the dump body truck because it did more work. It surly was a dandy. About that time other boys’ dads heard about our toys and wanted my Dad to make some for their boys, too. So Dad had to get real busy at the factory. And that’s how he started to make all-sted indestructible toys for boys and named them Buddy ‘L’, after me.
“The next new one Daddy brought home was a lumber wagon, then a steam shove, a derrick and a dredge. We boys certainly were busy then —planning, hauling, building—just like engineers do on the big jobs.
“That was when I was six. I’m twelve now and I’ve kept Dad busy making new toys every year. Now I have almost fifty different kinds. A concrete mixer, sand loader, automatic dump trucks, and an all-sted freight train, twelve feet long, that we boys can ride on when we want to. But the very newest thing Dad made for me was a Buddy ‘L’ red and black chest, packed with real Disston, Stanley, GreerLee Bros and Millers Falls tools. Now I’m making toys for myself and my chums. That’s what I call real fun.
“But I mustn’t tell you everything or you won’t have to read Dad’s book. And I know you want to. Write your name on the coupon. Mail it back to my Daddy and he will send you —free—the 40 page story book of Buddy ‘L’ that has a colored picture of a Buddy ‘L’ all-steel indestructible toy on every page.
“Tell Your Mother and Dad that my Dad says if they don’t know where to find Buddy ‘L’ all-steel indestructible Toys for Boys to write him and he can give them the name of a store in your town, where they can buy the real Buddy ‘L’ playthings at prices they will be glad to pay.”
BUDDY “L”.